API integrations in Birmingham that make your website part of your business
Your website collects leads, registrations, and requests. Then someone copies them into another system by hand. We connect Drupal and WordPress sites to the tools you already run, so information moves on its own and lands in the right place. We're based in Chelsea, Alabama, and handle API integration work for teams in Birmingham, Montgomery, and elsewhere.
The copy-and-paste tax
Most organizations we talk to have the same problem in some form: the website knows one thing, the CRM knows another, and the email platform knows a third. A form submission lands in an inbox, gets re-keyed into a spreadsheet, and maybe makes it into the CRM by Friday. Leads go cold, data drifts, and reporting can't connect a campaign to a result.
An integration fixes the plumbing. We wrote a longer piece on this: connecting your CMS, CRM, and marketing automation.
CRM, email, and custom API integrations we build
- CRMs: form submissions become contacts or leads automatically, along with the page they came from. We've connected Drupal to both Salesforce and Zoho CRM.
- Secure forms: sensitive submissions sent to form platforms such as Formstack and Jotform instead of being stored on your site. For health information, that means HIPAA-eligible plans with a signed BAA.
- Donations: giving flows that hand off to platforms such as Bloomerang, GoFundMe Pro (formerly Classy), and Givebutter.
- Email marketing: sign-ups go straight to the right list in Klaviyo, Mailchimp, or Zoho Campaigns, and site activity can trigger the right follow-up.
- Events: registrations and event pages connected to Splash, so attendee details don't get retyped.
- Internal or legacy systems: custom APIs, scheduled imports, and webhooks when nothing off the shelf exists.
How we build integrations
We start with the data, not the code. Which system is the source of truth? What happens when a record changes in both places? Getting that answer in writing up front prevents most integration bugs.
We use the platform's strengths. In Drupal, that often means custom modules and the migrate and queue systems. In WordPress, purpose-built plugins or a small custom plugin rather than a chain of third-party connectors.
We plan for failure. APIs go down and tokens expire. We build in retries, logging, and alerts so a failed sync is noticed and fixed, not discovered three weeks later.
We keep secrets secret. API keys and credentials stay out of the codebase and are stored in the hosting environment.
We keep it accessible. Embedded forms and widgets are where many sites fail WCAG. When we integrate a third-party tool, we check what it puts on the page. See WCAG accessibility.
Integrations in sensitive industries
For healthcare and other regulated work, an integration decides where sensitive data travels. We design flows so sensitive information goes directly to tools on HIPAA-eligible plans with a signed BAA, such as Formstack or Jotform, rather than sitting in the CMS. More on our healthcare approach.
Case study: a two-way Drupal and Salesforce integration. A national franchise brand needed its Drupal site and Salesforce to talk both ways. We mapped the prospective-owner journey and built it: leads flow in through Salesforce forms and FormAssembly, Salesforce data comes back to the site, marketing automation triggers fire along the way, and a custom module turns Salesforce events into calendar files visitors can download.
FAQ
Can you integrate with a system that doesn't have a public API?
Sometimes. Scheduled file exports, webhooks, or a vendor's partner API can often fill the gap. We'll tell you plainly if it can't be done reliably.
Will an integration slow my site down?
Not if it's built right. Slow third-party calls get moved out of the page load into background jobs or caches, so visitors aren't waiting on someone else's server.
What happens when the other system changes its API?
Vendors do change things. Integration monitoring is available as a care plan add-on, so we spot a break quickly. Changes to the integration itself are quoted separately as a change order, so you always know what you're paying for.
Do we need a new website to add integrations?
Who owns the integration code?
You own the code we write for your project, and you can take the codebase with you if you ever move on. Some sites also run on our own tools: the dd-scaffold themes and the dd-scaffold-core and dd-axe plugins. ldnddev, LLC owns those. You can keep using them on your site if you leave, but you don't own them, and you can't resell or modify them without our written permission.
Tell us where the copy-and-paste happens
Walk us through the manual step that annoys your team the most. Start here, and a developer will reply. Integrations run best on solid hosting, too: see Pantheon hosting and DevOps.